What is behavioural advertising?
Online behavioural advertising (also known as interest-based advertising) is a way of saving advertisements on the websites you visit and making them more relevant to you and your interests. Shared interests are grouped together based upon previous web browsing activity and web users are then served advertising which matches their shared interests. In this way, advertising can be made as relevant and useful as possible.
How is my privacy protected?
The information collected and used for this type of advertising is not personal, in that it does not identify you – the user – in the real World. No personal information, such as your name, address or email address, is used. Data about your browsing activity is collected and analysed anonymously.
The company collecting and using the data will also have a way for you to decline behavioural advertising and the EU wide good practice principles are specifically designed to give you more information and control over this type of advertising. We have brought all the relevant businesses together in this site so you have only one place to exercise control. Click here to opt out of behavioural advertising
Remember: turning off behavioural advertising does NOT mean that there will no more advertising on the internet. However, the advertising that you do see is likely to be less relevant to your interests.
What if I have other questions? Some useful links: