Facebook today is one of the most popular social media sites and even those people who are not having to use a PC everyday will still heavily rely on Facebook for much of their interaction with peers, colleagues, special interests and hobbies etc.
Facebook has made a huge success of familiarising itself about each and every user from from your friends and likes, detailed demographic data and the web pages you visit.
It uses that information to serve its customers – i.e., the companies who pay Facebook to get their ads in front of the billion-plus people who use the social network for “free.”
Despite all the private information Facebook accesses, the company says it doesn’t spy on your conversations through your phone’s microphone to serve you ads or News Feed articles, according to a statement Facebook published last Thursday (2 June 2016).
Rumors that the Facebook mobile app uses your microphone to record private conversations have dogged the social media giant since 2014, when it introduced a feature to identify and share the songs you’re listening to or TV shows you’re watching.
Facebook also denied rumors in 2014 that the Messenger app was recording video and audio.
In its recent statement, Facebook said it will only access a device’s microphone when you give the app permission and if you are “actively using a specific feature that requires audio,” such as recording a video or using the music listening feature.
The latest round of Facebook spying rumors surfaced last week after a University of Florida communications professor named Kelli Burns told a local TV station that “Facebook is tracking everything we do online.”
In the TV news segment, Burns tested the theory that Facebook is listening through a phone’s microphone to serve ads, by turning on her microphone and talking about going on a safari and driving in a Jeep.
A minute later, Facebook showed a post atop her news feed showing a photo of someone standing with giraffes, and an ad for a Volkswagen also appeared.
Despite the TV station’s unequivocal (and misleading) language that “when your mic in on, [Facebook] listens for buzzwords,” Burns admitted that she wasn’t really convinced Facebook is listening to people through their microphones.
As Burns told the news network, it could just be a coincidence:
If you’re concerned about the kinds of information Facebook gathers on you and want to learn how to protect your privacy, check out our articles on Facebook privacy settings, and Like the Naked Security Facebook page for more tips and advice.